Become a Strategist - Learn Chess!

by Laura Sherman

Ever sat there with your head in your hands wondering what went wrong in your business? Could it be that you just missed “the right move”?

When you play many games of chess you learn to look ahead into the future and plan several moves deep. You learn to predict outcomes. Yes, the over-the-board lessons do translate to life.

I learned to play chess when I was a little girl. I loved the game, but hated losing. I was usually the youngest person at any tournament or club event I entered and was often the only girl there. As a result other participants would gather around my table and watch my games, interested to see what I could do.

Because of the added attention I played every game to the best of my ability, treating each battle as if everything was on the line. I spent a lot of energy on each move, making sure it was the best possible move I could make in the time allotted. And if I made a mistake in one game you’d better believe that I did everything I could to learn from that error, making sure I didn’t make it again.

I developed intricate plans and strategies, which had back-up plans in case I had missed something. Each move I made had more than one idea behind it, more than one tactic to ensure success and ultimately victory.

Now you might think with all this caution that I was a timid player. Not so! I was actually very aggressive and attacked my opponent’s king with gusto each game. I wasn’t afraid to sacrifice a couple of pawns or even a piece to get a glorious attack. I learned which sacrifices worked and which did not lead to a win, but I enjoyed the living-on-the-edge type games the most.

When you become experienced at chess and you care about the outcome, you develop good habits in life. Today I love a challenge and will take on mammoth tasks, but will think through every step carefully. I create back-up plans for my back-up plans and even some of those will have back-up plans. When it comes to business and marketing you can’t be shy. Put yourself out there - live on the edge. And it isn’t that I never make mistakes, but when I do, you’d better believe that I learn from them!

Laura Sherman founded Your Chess Coach (www.YourChessCoach.com) with her husband, Dan Sherman. Together they teach children to play chess through various schools in Pinellas County, Florida, as well as privately in students’ homes and online.

Tips for building a non-profit's email campaign list

I recently came across a great article non-profits abound need to consider in building their email outreach efforts. Take a look and let me know your thoughts:

A Little Something Extra
Mailing list incentives can be used by all organizations
by Ron Cates, Constant Contact Development Director, Southwest Region

We'd all like to think that all it takes to get someone interested in learning more about a nonprofit or another organization is a charitable nature. But sometimes it takes more than that to entice someone to join your mailing list or become a supporter.

Of course, when you don't sell something tangible -- products or food, for example -- you can't offer a two-for-one special or a percentage off. The good news is that even if you're a service business, there are ways to build your mailing list by offering something extra to a potential subscriber.

In the nonprofit world

For many nonprofits, the idea of giving something away for free runs counter to the mission of the organization, especially if someone hasn't yet made a donation. But so few nonprofits use an incentive to reach people that an organization that takes this route could easily differentiate itself.

One suggestion is to offer an item with your organization's logo on it for anyone who signs up for your mailing list -- a t-shirt, tote bag, hat, or something similar. This allows your organization's cause to be exposed to more people, and offers relatively low-cost promotion in places you may not be. After all, a nonprofit's goal is to raise money, and you can't do that without first raising awareness.

Another way to differentiate yourself is to offer a benefit to signing up. For example, hosting an event and only allowing email list members to get in, or finding a partner to match donations and saying you have to be on the mailing list for that to happen. If you're a membership-driven organization, like a YMCA, you could offer a free month or a discounted rate when people also supply their email address. You may find that these subscribers will waive the discount anyway because they want to support the group's mission.

Whatever you do, you don't want to dilute the mission of your organization, so you always want to bring it back to that. You also don't want to sound overtly commercial. In the messaging itself, talk about your mission: yes, you're going to send fundraising requests, but all the proceeds will go toward helping people with arthritis, for example.

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Mark Buzan is Principal and Chief Magnifier in Action Strategies, a full service Strategic Communications, Public Relations and Public Affairs Consultancy for non-profits and associations. Make sure to contact him for advice on reaching audiences you may or may not have yet considered in your marketing communications and PR campaigns. Drop him a line if you are looking for help in developing a public relations campaign. You can view his website at www.actionstrategies.ca.

Last SWAFF meeting of the season, May 14

It is already the last SWAFF meeting of the season before summer break. Already! Back in September and so on.

What/where is SWAFF?

It stands for "Soirées Web & Affaires" which means "Web & Business Evenings" which gathers people who want to talk about the web and business in the very casual atmosphere of "Mo Tavern" in Quebec City. It is held May 14, starts around 5:30 PM and lasts until 8:30 PM. It's free; you only pay for what you eat or drink. Click here for the map.

"Mo Tavern" is at 810 Charest Boulevard East, Quebec City (near the intersection of Dufferin Overpass and Charest Boulevard East, where the St. Roch Mall once existed). You can reach Stephane Guerin at 418-575-5424 or contact him by email at sguerin@percute.com. He's the sympathetic host of this gathering.

Who is SWAFF for?

It is for anyone interested - directly or indirectly - in e-business, in other words who is working with the Internet. From the newbie to the expert, employee, IT manager or comm's, contractor, entrepreneur, etc. Everyone is welcome!

The value of e-newsletters in a Web 2.0 age

I've been taking the last number of weeks and months to conduct my own social media experiment with clear tactics that deliver results for non-profits. Through my research, I've clearly found that the process starts with good content on a website that reflects the message you are wishing to convey. As such, I've been spending the last couple of weeks investigating ways to completely revamp and optomize both this blog and my website: www.actionstrategies.ca.

But this only explains one aspect of being effective on the internet. Social media for non-profits is undoubtedly a powerful tool. Reviewing what works most for non-profits, my experience tells me that when starting out, they rarely have a large following on the internet. In my mind, when starting our in Web 2.0 world, associations & charities need to consider as part of their strategy how they will build the "build up". This means also reviewing how they deliver e-newsletters because for non-profits there needs to be a strategy of "push & pull"

Once enough of a following can be build online, social media and internet optimization builds the pull-in of fans for a cause. The "push" however remains the e-newsletter. Gathering email lists and maintaining contact with supporters as I do with my own business' lists is what drives initial traffic to online presences. For a number of years, my current service of Constant Contact has been what I have relied on to get out the word (via "push") on what I've been up to and to drive traffic to even this blog.

However, in a time when I am reviewing both the look and design of this blog and my website, it's fitting that I would also at least look at the means I have of delivering the e-newsletters of the Magnifier & Corridors. I've come to an important conclusion that I'd like to impart upon non-profits looking to improve their online public relations and drive social media presence. Namely, I believe that e-newsletters, RSS feeds and blogging/ social media strategy need to come together.

In my humble view, Constant Contact does do enough to bring these services together. I'm making an important change. I'm moving the Magnifier & Corridors over to a new service will feed the RSS feed from this blog over to email. The service that allows this is MailChimp. Through the templates for the newer versions of my newsletters to you, every entry to this blog can incite an update being sent to your inbox of you are a subscriber. For NPOs who have time and cash strapped staff, I feel this feature will not only provide an importance efficiency, it will also magnify how you can pull it all together.

Going through this process of learning, I've also learned that with the appropriate e-newsletter system in place, you can even integrate social media tagging abilities within the emails you send. This means that you can have a much higher potential possibility of someone posting your articles within their social media profiles. Traditionally, most e-zines make you go to a website and from there, the visitor would need to tag the article in Facebook, YouTube, Delicious, etc. With the attentoin spans being as short as they are on the internet, the attrition rates of losing the valuable asset of visitors doing this are very high when they have to click through more than 2 pages.

But in my learning it's been more than just features that have attracted me to making a change. As I have often preached, content is king! In delivering a more effective e-zine, I have also been experimenting with richer & more effective means of content. Instead of going for initial lengthiness of newsletters, I'm going for emails that are SCANNED not read! I recommend the same crucial lesson for NPOs. This means that e-newsletters need to have article blocks that are shorter and PUNCHIER. In my discussions I have monitored amongst non-profit execs the common theme talked about was member info fatigue. Keeping emails short, I believe, improves open rates and improves the chances that links you place in the ezine will be opened as well.

While I still have some work to do, I hope to provide everyone here insight into how I progress in this great experiment for you. :) Let me know your thoughts!
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Mark Buzan is Principal and Chief Magnifier in Action Strategies, a full service Strategic Communications, Public Relations and Public Affairs Consultancy for non-profits and associations. Make sure to contact him for advice on reaching audiences you may or may not have yet considered in your marketing communications and PR campaigns. Drop him a line if you are looking for help in developing a public relations campaign. You can view his website at www.actionstrategies.ca.

Waska celebrates its 27th anniversary!

Waska was founded on April 26, 1982, when students in a St. Foy, Quebec, technical institute join a "human relationships class" group in order to unite forces under one organization called "Club 3E". This non-profit entity has given itself a mission: to help people overcome problems with work exeperience and related training issues. Also, the club becomes a mutual help network. Then follows a great evolution over nearly three decades!

Right from the beginning, the organization takes a modular-shaped form of operation, where each of the elements pursue a specific goal, intended to a specific clientèle. Claudette Lemieux implements the "Aide-Amitié" section (help & friendship) taking care of the social needs of the members. Marc Dubé sets the "sports, activities and environmental awareness group". Jean-François Néron manages the learning workshops and experiential groups.

In 1983, the NPO is then renamed "Waska" and offers its workshops in a basement classroom of the St. Ursule Church in St. Foy, Quebec. To fund its humanitarian endeavours, the organization sells "English learning workshops" and "French as a second language workshops" at a fair tariff. To other associations in the neighbourhood, it is a strange mode of operation. Not used to social economy in those years, they make fun of Waska and dub it "insidious commercial entity". Today, social economy is the modern way (in Canada) to operate a non-profit organization. It is the way of the future since associations learn to be cost-effective and autonomous, which lightens the socio-economic burden of the community. Waska still offers the linguistic workshops and compiles 26 years of exeprience doing so!

1988 is a year marked by the entry of office automation in the widespread world of management. Waska launches its "computer learning workshops". Business is rolling and the NPO moves into its very own office, at 955 de Bourgogne Avenue in St. Foy, Quebec. Neighbouring offices shelter professionals such as doctors, insurance companies and lawyers. In 1991, the association moves its operations to the more prestigious Galeries Duplessis, flanking engineers and equally highly-regarded professionals. Waska adds one element to its modular structure: technical services intended to NPOs as well as individuals.

In 1999, Waska joins in with other NPOs in Quebec City and studies the phenomenon of poverty. It launches its programme "Exit poverty through autonomy/empowerment!", while promoting community discussion and solidarity (Connexion Ouest).

Today, the Quebec City-based organization operates in the cosy Loretteville quarter of the Old Capital City. Its mission is to help individuals and organizations gain empowerment; to implement a community network of solidarity, to promote environmental awareness.

Take part in Waska's 27th birthday

For its 27th anniversary, Waska is inviting you to join its various groups and causes on Facebook:

• become a fan of Waska's Official Facebook Page;
• join the group "Waska 1982-aujourd'hui/today"
• support the cause "Empowered individuals and organizations"

Autonomy and empowerment constitute the key to human justice and dignity because it allows everyone to actively take part in collective success and live a comfortable, happy life.

Waska currently in boosting process and looking for new board members

Waska, autonomie et services techniques communautaires, a Quebec City non-profit organization, is currently in a vigorous boosting process! The board of directors is working hard on a new business plan in order to widen the organization's action spectrum and boost its operation strength.

Basically, Waska helps individuals and non-profit organizations gain empowerment, i.e. bring them to set themselves free from the dependency to public funding and charity, to generate their own revenues. Also, Waska implements a system of community dialogue, exchange and solidarity in order to link up NPOs, various public social workers, small businesses and the population in a way to promote social and commercial relations that help the community live.

Waska has given itself this mandate right from the beginning in 1982, when it was founded in a classroom of the formerly called Technical Pavilion in St. Foy, Quebec, now the Marie-Rollet Professional Training Centre.

In April of 2008, Waska opened a workshop room at 125 Racine Street in Quebec City, in the heart of the Loretteville Quarter (Borough of the Haute-Saint-Charles). Last March 1st, the organization decided to close the location to allow itself more room to manoeuvre, a leeway to carry out its revival plan and establish connections with new business contacts.

The new projects undertaken by Waska will soon be published right here and will allow the organization to reinforce its humanitarian endeavours towards the community, making people happy already for the past 27 years.

Waska president by interim, Christian Tanguay (photo above), invites all persons involved in humanitarian endeavours to join our board of directors in the upcoming election. To be part of Waska means building pillars of the community, reducing its social/economic burden, and help goodwill individuals regain their dignity. You may contact Mr. Tanguay at waskatechnicien@gmail.com or call him at (418) 407-1425.

Whether you are in Québec City or elsewhere, our membership network is awaiting you! We are inviting any person interested in contributing with concrete gestures, ideas, or contacts to the pursuit of Waska's mission. Annual membership fee is $10 for individuals and $20 for non-profit organizations. It allows you to benefit from high-quality services and to partake in social activities related to the organization's mission. You can register directly with Mr. Tanguay or by contacting the Executive Secretary, Mr. Jean-François Néron at (418) 847-4784 or waskaquebec@gmail.com.

Welcome to all!

What does chess have to do with imagination anyway? - by Laura Sherman

Artists, leaders, educators and pretty much anyone in any field can enhance our world through creativity and imagination. So what does this have to do with chess? Everything!

Chess helps a child develop his or her imagination. After all we’re just looking at a board with 64 squares and a bunch of pieces that can move around in different ways until the players breathe life into their games. As the pieces take their place on the battlefield, positions form and opportunities open up, but only if you can see them in your mind’s eye.

As a person improves, each position communicates more and more to him or her. One starts recognizing patterns and becomes able to plan future attacks. The way to win a game of chess is to plan out a strategy and follow through with it. You must be able to imagine your goal and then take the necessary steps to carry it out.

Apply this to any aspect of your life and you will do well. Decide what you want to accomplish, set the goal and then do what is needed to make that happen. Maybe you have a new business idea. Maybe you want a buy a home or you want to write a novel. The possibilities are endless and are under your control.

If we can teach our children early that it is okay to dream and that those dreams can come true, we might just be looking at an unstoppable next generation!

Laura Sherman co-owns Your Chess Coach (www.YourChessCoach.com) with her husband, Dan Sherman. Together they teach children to play chess through various schools in Pinellas County, Florida, as well as privately in students’ homes and online. Mrs. Sherman has nicely accepted that this article be translated for the fortunate benefit of our French-speaking readers of Communauté Québec.